@book{4541,
	author = {Kotler, Philip, and Armstrong, Gary M.,},
	title = {Fundamentos de mercadotecnia /},
	publisher = {Prentice-Hall Hispanoamericana,},
	year = {[1998]},
	address = {México, D.F. :},
	edition = {Cuarta edición, },
	note = {Traducción de: Marketing: an introduction, 4h ed.}
}