@book{39052,
	author = {David, Fred R. and Sánchez Carrión, Miguel Ángel},
	title = {Conceptos de administracion estrategica  /},
	publisher = {Pearson Educacion; },
	year = {2003.},
	address = {México  },
	edition = {9a ed.},
	note = {Incluye índice}
}