@book{36506,
	author = {Mattelart, Armand, and Valle T. Figueras, Clara,},
	title = {La publicidad /},
	publisher = {Paidos },
	year = {2000.},
	series = {Paidós comunicación ;},
	address = {Barcelona },
	edition = {Nueva ed. rev. y amp.},
	note = {Traducción de: La publicitè.}
}