01144nam a22002777a 45000010005000000030003000050050017000080080041000250100013000660200029000790350018001080350017001260370086001430500022002291000014002512450052002652600036003173000055003535000020004085200231004286500017006596500019006767000017006959520137007129990017008495677UR20220428111928.0000323s1986    nyuaf         00110 eng    a85014957  a0070527261 : PAPc$12.95  a(janium) 5666  a(janium)5666  bMcGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004nSAN 200-254X 4aHF5415b.R54 19861 aRies, Al.10aMarketing warfare /cby Al Ries and Jack Trout.  aNew York bMcGraw-Hill cc1986.  aviii, 216 p., [2] leaves of plates bill. c21 cm.  aIncludes index.  aBasing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates. 0aCompetencia. 0aMercadotecnia.1 aTrout, Jack.  00102lcc40708RETROaURBCbURBCcRETRO2d2022-04-28eCompral0oHF5415 R54 1986 p0027845r2022-04-28 00:00:00w2022-04-28yLIBRO  c35707d35707