TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Marketing warfare
SN  - 0070527261 : PAP
AV  - HF5415 .R54 1986
PY  - 1986///
CY  - New York 
PB  - McGraw-Hill 
KW  - Competencia
KW  - Mercadotecnia
N1  - Includes index
N2  - Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
ER  -