00995nam a22002657a 4500 5677 UR 20220428111928.0 000323s1986 nyuaf 00110 eng 85014957 0070527261 : PAP $12.95 (janium) 5666 (janium)5666 McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004 SAN 200-254X HF5415 .R54 1986 Ries, Al. Marketing warfare / by Al Ries and Jack Trout. New York McGraw-Hill c1986. viii, 216 p., [2] leaves of plates ill. 21 cm. Includes index. Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates. Competencia. Mercadotecnia. Trout, Jack. 0 0 lcc 0 0 RETRO URBC URBC RETRO2 2022-04-28 Compra 0 HF5415 R54 1986 0027845 2022-04-28 00:00:00 2022-04-28 LIBRO 35707 35707