00966nam a22002537a 45000010005000000030003000050050017000080080041000250100013000660200029000790350018001080350017001260370086001430500022002291000014002512450052002652600036003173000055003535000020004085200231004286500017006596500019006767000017006955677UR20220428111928.0000323s1986    nyuaf         00110 eng    a85014957  a0070527261 : PAPc$12.95  a(janium) 5666  a(janium)5666  bMcGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004nSAN 200-254X 4aHF5415b.R54 19861 aRies, Al.10aMarketing warfare /cby Al Ries and Jack Trout.  aNew York bMcGraw-Hill cc1986.  aviii, 216 p., [2] leaves of plates bill. c21 cm.  aIncludes index.  aBasing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates. 0aCompetencia. 0aMercadotecnia.1 aTrout, Jack.