Ries, Al. <br/><br/>
Marketing warfare / 
by Al Ries and Jack Trout. 
 - New York   McGraw-Hill   c1986. 
 - viii, 216 p., [2] leaves of plates   ill.   21 cm. 
<br/><br/> Includes index. 
<br/><br/> Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates. 
<br/><br/><label>ISBN: </label>0070527261 : PAP  $12.95 
<br/><br/><label>Source: </label> McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004  SAN 200-254X 
<br/><br/><label>LCCN: </label>85014957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competencia.<br/>Mercadotecnia.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R54 1986