Jain, Subhash C.,  1942- <br/><br/>
Marketing planning & strategy / 
 Marketing planning and strategy. 
Subhash C. Jain. 
 - 6a ed. 
 - Cincinnati, Ohio   South-Western College   2000. 
 - xviii, 925 p.   il.   24 cm. 
<br/><br/>Incluye referencias bibliográficas e índice. 
<br/><br/><label>ISBN: </label>0324014805 
<br/><br/><label>LCCN: </label>99035181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Administración de mercadotecnia.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .J35 2000