TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing for nonprofit organizations
SN  - 0135560845
AV  - HF5415 .K6743 1975
PY  - 1974///, c1975]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Nonprofit organizations
KW  - Case studies
KW  - Marketing of Health Services
KW  - Organizations, Nonprofit
KW  - Public Relations
KW  - MERCADO
KW  - SOCIEDADES NO LUCRATIVAS
KW  - Casos
N1  - 5191     5867     22755; GFS  23-11-89  -L-; Incluye referencias bibliograficas e indice; Includes bibliographical references
ER  -