Kotler, Philip.

Marketing for nonprofit organizations. - Englewood Cliffs, N.J., Prentice-Hall [1974, c1975] - xi, 436 p. illus. 24 cm.

5191 5867 22755. GFS 23-11-89 -L- Incluye referencias bibliograficas e indice.

Includes bibliographical references.

0135560845

324438

74016052 //r922


Marketing.
Nonprofit organizations--Marketing.
Nonprofit organizations--Marketing--Case studies.
Marketing of Health Services.
Organizations, Nonprofit.
Public Relations.
MERCADO.
SOCIEDADES NO LUCRATIVAS--MERCADO.
SOCIEDADES NO LUCRATIVAS--MERCADO--Casos.

HF5415 / .K6743 1975