TY  - BOOK
AU  - DeLozier,M.Wayne
TI  - The marketing communications process
SN  - 0070163022
AV  - HF5415.12 .D4 1976
PY  - 1976///
CY  - New York 
PB  - McGraw-Hill 
KW  - Communication in marketing
KW  - Advertising
KW  - Comunicacion dentro de la mercadotecnia
N1  - Includes bibliographical references and indexes
ER  -