00715nam a2200241 a 45000010005000000030003000050050017000080080041000250100013000660200015000790350018000940350017001120400018001290500024001471000024001712450063001952600036002583000032002945040053003266500032003796500017004116500045004285665UR20220428111925.0750701s1976    nyua     b    001 0 eng    a75022061  a0070163022  a(janium) 5654  a(janium)5654  aDLCcDLCdMQM 4aHF5415.12b.D4 19761 aDeLozier, M. Wayne.14aThe marketing communications process /cM. Wayne DeLozier.  aNew York bMcGraw-Hill cc1976.  axii, 324 p. bill. c24 cm.  aIncludes bibliographical references and indexes. 0aCommunication in marketing. 2aAdvertising. 4aComunicacion dentro de la mercadotecnia.