DeLozier, M. Wayne. <br/><br/>
The marketing communications process / 
M. Wayne DeLozier. 
 - New York   McGraw-Hill   c1976. 
 - xii, 324 p.   ill.   24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070163022 
<br/><br/><label>LCCN: </label>75022061 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.<br/>Comunicacion dentro de la mercadotecnia.
<br/><br/><label>LC Class. No.: </label>HF5415.12  / .D4 1976