@book{35432,
	author = {Ferrer Rodríguez, Eulalio.},
	title = {El lenguaje de la publicidad /},
	publisher = {F[ondo de] C[ultura] E[conómica] },
	year = {1994.},
	series = {Tezontle.},
	address = {[México, D.F.] }
}