TY  - BOOK
AU  - Newman,Bruce I.
TI  - Handbook of political marketing
SN  - 076191109X : HRD
AV  - JF2112 .C3H365 1999
PY  - 1999///
CY  - Thousand Oaks, Calif. 
PB  - Sage Publications 
KW  - Elecciones
KW  - Manejo de campañas electorales
KW  - Mercadotecnia
N1  - Incluye referencias bibliográficas e índice; Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy
ER  -