Handbook of political marketing / 
Bruce I. Newman, editor. 
 - Thousand Oaks, Calif.   Sage Publications   c1999. 
 - xxiv, 792 p.   il.   27 cm. 
<br/><br/>Incluye referencias bibliográficas e índice. 
<br/><br/>Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy. 
<br/><br/><label>ISBN: </label>076191109X : HRD  $99.95 
<br/><br/><label>Source: </label> Sage Pubns, 2455 Teller rd, Newbury Park, CA, USA, 91320, (805)4990721 
<br/><br/><label>LCCN: </label>99006226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Elecciones.<br/>Manejo de campañas electorales.<br/>Mercadotecnia.
<br/><br/><label>LC Class. No.: </label>JF2112  / .C3H365 1999