@book{34758,
	author = {Kotler, Philip. and Armstrong, Gary.},
	title = {Fundamentos de mercadotecnia /},
	publisher = {Prentice Hall Hispanoamericana },
	year = {c1998.},
	address = {México },
	edition = {2a ed.},
	note = {Traducción de: Marketing: an introduction, 4a ed.  }
}