00683nam a2200217Ka 45000010005000000030003000050050017000080080041000250200015000660350018000810350017000990500022001161000035001382450093001732600039002663000029003055040053003346500019003877000029004067000030004354901UR20220428082217.0       1977    ohu                 spa    a0538227206  a(janium) 4890  a(janium)4890 4aHF5415b.T39 197710aTaylor, Weldon Johnson,d1908-10aFundamentos de mercadeo /cWeldon J. Taylor, Roy T. Shaw, Jr. y Eduardo López-Ballori.  aCincinnati bSouth-Western c1977.  ax, 410 p. bil. c24 cm.  aIncluye referencias bibliográficas e índice. 0aMercadotecnia.10aShaw, Roy Thomas,d1916-20aLópez-Ballori, Eduardo.