TY  - GEN
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 0131866222
AV  - HF5415.123 .C58 2007 
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson : Prentice Hall
KW  - Advertising
KW  - Communication in marketing
KW  - Comunicación en la mercadotecnia
KW  - Publicidad
ER  -