Clow, Kenneth E. creator Baack, Donald. nju Upper Saddle River, NJ Pearson : Prentice Hall 2007 3a ed. eng 515 páginas il. color 28 cm. Kenneth E. Clow, Donald Baack. Advertising Communication in marketing Comunicación en la mercadotecnia Publicidad HF5415.123 .C58 2007 0131866222 170921 20230525163413.0