Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 3a ed. 
 - Upper Saddle River, NJ  Pearson : Prentice Hall  2007 
 - 515 páginas  il. color  28 cm. 
<br/><br/><label>ISBN: </label>0131866222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Comunicación en la mercadotecnia.<br/>Publicidad.
<br/><br/><label>LC Class. No.: </label>HF5415.123 .C58 2007