@book{33400,
	author = {Hatton, Angela. and Jockl, Alejandro},
	title = {La guía definitiva del plan de marketing},
	publisher = {Prentice Hall},
	year = {2000},
	series = {Financial Times},
	address = {Madrid},
	edition = {1a. ed.},
	note = {Traducción de "The definitive guide to marketing planning.".}
}