TY  - BOOK
AU  - Blackwell,Roger D.
AU  - Engel,James F.
AU  - Kollat,David T.
TI  - Cases in consumer behavior
T2  - Holt, Rinehart and Winston marketing series
AV  - HF5415.2 .B52 1969
PY  - 1969///]
CY  - Hinsdale, Ill.
PB  - Dryden Press 
KW  - Consumers
KW  - Case studies
KW  - Marketing research
KW  - Consumidores
KW  - Estudio de casos
KW  - Investigación de mercado
N1  - A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell
ER  -