Cases in consumer behavior - Blackwell, Roger D.; Engel, James F.; Kollat, David T. (Hinsdale, Ill., Dryden Press, 1969)
A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell.
Keywords: Consumers -- Case studies; Marketing research -- Case studies; Consumidores -- Estudio de casos; Investigación de mercado -- Estudio de casos