Blackwell, Roger D. <br/><br/>
Cases in consumer behavior/ 
[by] Roger D. Blackwell, James F. Engel [and] David T. Kollat. 
 - Hinsdale, Ill.,  Dryden Press   [1969] 
 - xiii, 431 p.   ill.   24 cm. 
 - Holt, Rinehart and Winston marketing series. .
<br/><br/> A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Case studies.<br/>Marketing research--Case studies.<br/>Consumidores--Estudio de casos.<br/>Investigación de mercado--Estudio de casos.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B52 1969