8 ways to win Kotler, Philip creator Milton, Kotler mx Hobokon, NJ John Wiley & Sons c2013 spa xxviii, 212 p. il. "With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website. Philip and Milton Kotler. Mercadotecnia Mercadotecnia de relaciones Relaciones con los clientes Administración HF5415 .K6249 2013 9781118496404 140318 20220428081417.0