00633    a2200193   450000500170000000800410001702000150005803500180007305000250009110000300011624500730014625000110021926000360023030000110026649000440027750400500032165000380037170000300040920220428081358.0140228s        mx      r     000   spa d  a0072471638  a(janium)45815 4aHF5415.153bC72 20031 aCrawford, C. Merled1924-10aNew products management/cC. Merle Crawford, C. Anthony Di Benedetto  a7a ed.  aBostonbMcGraw-Hill/Irwinc2003  a567 p.  a(McGraw-Hill/Irwin series in marketing)  aIncluye referencias bibliográficas e indice 4aNuevo productoxAdministración 1 aDi Benedetto, C. Anthony