Crawford, C. Merle  1924- <br/><br/>
New products management/ 
C. Merle Crawford, C. Anthony Di Benedetto 
 - 7a ed. 
 - Boston  McGraw-Hill/Irwin  2003 
 - 567 p. 
 - (McGraw-Hill/Irwin series in marketing) .
<br/><br/>Incluye referencias bibliográficas e indice 
<br/><br/><label>ISBN: </label>0072471638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nuevo producto--Administración 
<br/><br/><label>LC Class. No.: </label>HF5415.153  / C72 2003