TY  - GEN
AU  - Carpenter,Phil
TI  - eBrands : building an Internet business at breakneck speed
SN  - 0875849296
AV  - HD69 .B7 C37 2000
PY  - 2000///
CY  - Boston, Massachusetts
PB  - Harvard Business School Press
KW  - Brand name products
KW  - Business name
KW  - Electronic commerce
KW  - Internet (Red de computadores)
N1  - Incluye indice
ER  -