00718nam a2200241 a 450000100060000000300070000600500170001300800410003002000160007103500190008703500180010604000160012404100080014005000230014810000170017124500690018825000110025726000720026830000220034050400530036265000370041570000240045245463URCABC20220428081217.0050816s2006    enka     b    001 0 eng d  a0273693980   a(janium) 45370  a(janium)45364  aURCABCbspa0 aeng 4aHF5415b.D753 20061 aDoyle, Peter10aMarketing management and strategy /cPeter Doyle and Phil Stern.  a4a ed.  aHarlow, ENgland ;aNew York bFinancial Times Prentice Hall c2006.  axii, 446 p. bil.  aIncluye referencias bibliográficas e índice.14aMercadotecniaxAdministración.1 aStern, Phil,eCoaut