@book{32253,
	author = {Schiffman, Leon G. and Deras Quiñones, Adolfo,},
	title = {Comportamiento del consumidor /},
	publisher = {Prentice-Hall Hispanoaméricana },
	year = {1997.},
	address = {México, D. F. },
	edition = {5a ed. },
	note = {"Quinta edición" --Portada.}
}