Garfield, Bob. creator text tnu Nashville, Tenn..] Stielstra Publishing c2009 2009 monographic eng

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304 p. Bob Garfield. "Amid the ruins of mass media, the choice for business is stark: listen or perish."--p. 1 de la cubierta. Incluye índice. Marketing Mercadotecnia Publicidad HF5823 .G37 2009 9780984065103 URCABC 090831 20220428081057.0 45218 spa