Garfield, Bob.

The chaos scenario / Bob Garfield. - [Nashville, Tenn..] Stielstra Publishing c2009. - 304 p.

"Amid the ruins of mass media, the choice for business is stark: listen or perish."--p. 1 de la cubierta. Incluye índice.

9780984065103


Marketing.
Mercadotecnia.
Publicidad.

HF5823 / .G37 2009