@book{32042,
	author = {Doyle, Michael Scott. and Cere, Ronald.},
	title = {Éxito comercial },
	publisher = {Thomson/Heinle },
	year = {c2006.},
	address = {Boston, Mass. },
	edition = {4a ed.},
	note = {Incluye índice, Folio de Cd Rom : 1854}
}