00754cam a2200253Ia 450000100060000000300070000600500170001300800410003002000150007103500190008603500180010504000160012304100130013905000250015210000230017724500640020025000110026426000720027530000120034765000350035965000320039465000490042670000250047545145MX-MoT20220428081026.0030318s2004    njua   frb    001 0 eng d  a0131420216  a(janium) 45054  a(janium)45048  aURCABCbspa0 aspaheng 4aHF5415.32b.S35 20041 aSchiffman, Leon G.10aConsumer behavior /cLeon G. Schiffman, Leslie Lazar Kanuk.  a8a ed.  aUpper Saddle River, NJ ;aMéxico bPearson Prentice Hall cc2004.  a300p. :14aComportamiento del consumidor.14aInvestigación de mercado.14aInvestigación motivacional (Mercadotecnia)1 aKanuk, Leslie Lazar.