TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Bottom-up marketing
SN  - 0070527334 
AV  - HF5415 .R52 1990
PY  - 1990///
CY  - New York 
PB  - McGraw-Hill 
KW  - Advertising
KW  - Marketing
KW  - Mercadotecnia
KW  - Publicidad
N1  - Includes index
ER  -