Ries, Al. <br/><br/>
Bottom-up marketing / 
by Al Ries and Jack Trout. 
 - New York   McGraw-Hill   1990. 
 - xiv, 226 p.   21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070527334  
<br/><br/><label>LCCN: </label>88008218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing.<br/>Mercadotecnia.<br/>Publicidad.
<br/><br/><label>Subjects--Index Terms: </label>Marketing. 
<br/><br/><label>LC Class. No.: </label>HF5415  / .R52 1990