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  <titleInfo>
    <title>La esencia de la estrategia de marketing</title>
    <subTitle> la estrategia a partir del consumidor</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Homs, Ricardo</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
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    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Cengage</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
    <extent>xx, 192 p.  il.</extent>
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  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Ricardo Homs.</note>
  <note>Incluye referencia bibliografica (p.[189]-192)</note>
  <subject>
    <topic>Comportamiento del consumidor</topic>
  </subject>
  <subject>
    <topic>Mercado</topic>
  </subject>
  <classification authority="lcc">HF5415.32 .H66 2011  </classification>
  <identifier type="isbn">9786074815313</identifier>
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    <recordCreationDate encoding="marc">110208</recordCreationDate>
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    <recordIdentifier source="MX-MoT">43994</recordIdentifier>
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