01353cam a2200385Ia 450000100060000000300070000600500170001300800410003002000180007102000180008903500190010703500180012604000160014404100130016005000260017310000260019924000360022524501620026125000110042326000350043430000240046950000190049350400420051265000440055465000190059865000260061770000210064370000230066470000340068770000410072195201380076299900170090069000410091794200090095843959MX-MoT20230525163412.0090821s2009    mx       b    001 0 spa d  a9780073380933  a9789701072776  a(janium) 43868  a(janium)43862  aURCABCbspa0 aspaheng 4aHD9980.5b.Z4518 20091 aZeithaml, Valarie, A.10aServices marketing.lEspañol.10aMarketing de servicios /cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Greml, Traductor:  Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales.  a5a ed.  aMéxico bMcGraw-Hill c2009.  axxix, 709 p. bil.   aIncluye indice  aIncluye referencias bibliográficas 14aIndustrias de serviciosxMercadotecnia.14aMercadotecnia.14aServicios al cliente.1 aBitner, Mary Jo.1 aGremler, Dwayne D.1 aTreviño Rosales, Elizabeth.1 aVelázquez Arellano, Jorge Alberto.  001040708AGaURBCbURBCcGENd2019-03-20e20190320 | CompraoHD9980.5 Z4518 2009 p0088219r2022-04-28 00:00:00w2022-04-28yLIBRO  c30574d30574  aLMKT3217bMERCADOTECNIA DE SERVICIOS  b1f1