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  <titleInfo>
    <title>Strategic marketing for educational institutions</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Fox, Karen F. A.</namePart>
    <namePart type="date">1944-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Englewood Cliffs, N.J</placeTerm>
    </place>
    <publisher>Prentice-Hall</publisher>
    <dateIssued>c1995</dateIssued>
    <dateIssued encoding="marc">1995</dateIssued>
    <edition>2a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 484 p.  ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip Kotler, Karen F.A. Fox.</note>
  <note>Incluye referencias bibliográficas e índices.</note>
  <subject>
    <topic>Educación</topic>
    <topic>Mercado</topic>
  </subject>
  <subject>
    <topic>Educación</topic>
    <topic>Planificación</topic>
  </subject>
  <subject>
    <topic>Education</topic>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Educational fund raising</topic>
  </subject>
  <subject>
    <topic>Educational planning</topic>
  </subject>
  <subject>
    <topic>Escuelas</topic>
    <topic>Recolección de fondos</topic>
  </subject>
  <subject>
    <topic>Schools</topic>
    <topic>Public relations</topic>
  </subject>
  <subject>
    <topic>Universidades</topic>
    <topic>Finanzas</topic>
  </subject>
  <classification authority="lcc">LB2847 .K68 1995</classification>
  <identifier type="isbn">0136689892</identifier>
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