@book{30145,
	author = {Schiffman, Leon G. and Alba Ramírez, Verónica del Carmen,},
	title = {Comportamiento del consumidor /},
	publisher = {Prentice Hall },
	year = {2010.},
	address = {México },
	edition = {10a ed.},
	note = {Traducción de: Consumer behavior}
}