TY  - BOOK
AU  - Deimler,Michael S.
AU  - Stern,Carl W.
ED  - Boston Consulting Group.
TI  - The Boston Consulting Group on strategy
SN  - 0471757225 (alk. paper)
AV  - HD30.28 .B677 2006
PY  - 2006///
CY  - Hoboken, N.J. 
PB  - John Wiley & Sons 
KW  - Boston Consulting Group
KW  - La competencia
KW  - Planificacion estrategica
N1  - "Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket; Incluye indice; Revised ed. of: Perspectives on strategy:  from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr; Incluye referencia bibliografica
ER  -