Deimler, Michael S. Stern, Carl W. Boston Consulting Group text bibliography nju Hoboken, N.J John Wiley & Sons c2006 2006 2a ed. monographic eng spa

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xvii, 413 p. ill. edited by Carl W. Stern, Michael S. Deimler. "Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket. Incluye indice Revised ed. of: Perspectives on strategy: from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr. Incluye referencia bibliografica Boston Consulting Group. La competencia Planificacion estrategica HD30.28 .B677 2006 0471757225 (alk. paper) 9780471757221 URCABC 060710 20220428080233.0 43558 spa