@book{30084,
	author = {Deimler, Michael S. and Boston Consulting Group.},
	title = {The Boston Consulting Group on strategy /},
	publisher = {John Wiley & Sons },
	year = {c2006.},
	address = {Hoboken, N.J. },
	edition = {2a ed.},
	note = {"Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket.}
}