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  <titleInfo>
    <title>The customer revolution</title>
    <subTitle> how to thrive when customers are in control</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Seybold, Patricia B.</namePart>
    <role>
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  <name type="personal">
    <namePart>Lewis, Jeffrey M.</namePart>
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  <name type="personal">
    <namePart>Marshak, Ronni T.</namePart>
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    <place>
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    <publisher>Crown Business</publisher>
    <dateIssued>c2001</dateIssued>
    <dateIssued encoding="marc">2001</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>xvii, 395 p.  il. 25 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis.</note>
  <note>Incluye índice.</note>
  <subject>
    <topic>Administración de productos</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject>
    <topic>Administración industrial</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject>
    <topic>Brand name products</topic>
    <geographic>United States</geographic>
  </subject>
  <subject>
    <topic>Consumers</topic>
    <geographic>United States</geographic>
  </subject>
  <subject>
    <topic>Consumidores</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject>
    <topic>Industrial management</topic>
    <geographic>United States</geographic>
  </subject>
  <subject>
    <topic>Innovaciones tecnológicas</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject>
    <topic>Product management</topic>
    <geographic>United States</geographic>
  </subject>
  <subject>
    <topic>Productos de marca</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject>
    <topic>Technological innovations</topic>
    <geographic>United States</geographic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HD70 .U5 S436 2001</classification>
  <identifier type="isbn">0609607723</identifier>
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