Business model generation a handbook for visionaries, game changers, and challengers /
written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
- Hoboken, New Jersey John Wiley & Sons c2010.
- 278 p. il., col.
Incluye referencias bibliográficas (p. 276)
0470876417 9780470876411
Nuevas empresas. Planificación de negocios. Planificación estratégica.