Osterwalder, Alexander.

Business model generation a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - Hoboken, New Jersey John Wiley & Sons c2010. - 278 p. il., col.

Incluye referencias bibliográficas (p. 276)

0470876417 9780470876411


Nuevas empresas.
Planificación de negocios.
Planificación estratégica.

HD30.28 / .O88 2010