00907cam a2200277Ia 450000100060000000300070000600500170001300800410003002000180007103500190008903500180010804000160012604100130014205000280015510000210018324000790020424501430028325000110042626000370043730000280047450000190050250400370052165000370055865000150059570000190061042462URCABC20220427202606.0081017s2010    njua     b    001 0 eng    a9786074426304  a(janium) 42378  a(janium)42373  aURCABCbspa0 aspaheng 4aHF5415.123b.C4618 20101 aClow, Kenneth E.10aIntegrated advertising, promotion, and marketing communicationslEspañol10aPublicidad, promocion y comunicacion integral en marketing /cKenneth E. Clow, Donald Baack; traduccion: Maria del Pilar Carril Villarreal  a4a ed.  aMexico  bPrentice Hall cc2010.  axvii, 454p. bill. col   aIncluye indice  aIncluye referencia bibliografica14aComunicacion en la mercadotecnia14aPublicidad1 aBaack, Donald.