Weilbacher, William M. Advertising / William M. Weilbacher. - New York Macmillan c1979. - xxiv, 754 p., [8] leaves of plates ill. 24 cm. Includes bibliographical references and index. ISBN: 0024251003 Source: 448947 Subjects--Topical Terms: Publicidad. LC Class. No.: HF5821 / .W44 1979