@book{28035,
	author = {Reardon, Kathleen Kelley. and Fairhurst, Gail Theus},
	title = {La persuasion en la comunicacion  },
	publisher = {Paidos },
	year = {c1989.},
	series = {Paidos comunicacion; },
	address = {Barcelona. },
	note = {Incluye indice}
}